Facebook and the UK Gambling Commission (UKGC) have teamed up to guarantee consumers are safe online and see fewer targeted gambling ads. Facebook and UKGC Unite to Reduce Gambling Ads Exposure. The UK Gambling Commission (UKGC) has teamed up with Facebook and created new guidelines that would limit gambling-related advertisements showed to consumers. Now, Facebook has adopted the same stance, and the social network’s users will be subjected to gambling advertisements. There are several rules that will regulate the advertisement of online gambling ads. The most important rule is that only operators in approved countries may advertise their online gambling services to Facebook users. This Gambling advertisements - how to get approval from Facebook to run gambling ads Keystone Law United Kingdom August 14 2020 Facebook Inc is one of the world’s most valuable companies. It owns Online gambling companies are now able to target the 800 million Facebook users that log on across the world. In doing so they will be contributing to the $5.5 billion figure which is expected to... This is because they are considered similar to online gambling and can be fraudulent. Tobacco or tobacco-related products. You can’t sell tobacco products on Facebook. According to Facebook, that includes the following: Tobacco or tobacco-related products, including cigarettes, cigars, chewing tobacco, tobacco pipes, hookahs, hookah lounges, rolling papers, vaporized delivery devices, and Facebook Collaborates with UKGC to Limit the Exposure of Customers to Gambling Ads. The UK Gambling Commission has collaborated with Facebook to create fresh rules that will reduce the amount of gambling-related advertisements shown to users online. Following these guidelines, Facebook will be putting some safety tools and settings in place. These measures are unique to individual accounts and are designed to keep users from seeing particular types of ads. The algorithm used for this Facebook gambling advertisements have allegedly targeted those who are not legally permitted to access online casinos. The allegation is that at least one UK marketing startup was involved. UK Gambling Commission, Facebook Partner to Reduce Gambling Ads on Social Media. Posted on: September 29, 2020, 09:03h. Last updated on: September 29, 2020, 02:06h. Facebook allows online casinos to advertise to users who are legally old enough to gamble in their jurisdiction. Gambling ages vary between countries. 2. Online casino advertisements are only allowed in specified countries. Facebook does not allow advertising for casinos or other gambling establishments in the United States. They are currently using their discretion on where gambling sites can be advertised and clearly don’t want to violate laws in any country. Online gambling Ads, which include any type of ad for casinos, poker, bingo, sports books and lotteries, will only be allowed for a certain amount of countries, which the advertiser will have to find out from Facebook authorities which ones are accepted. All gambling ads have to be purchased through a partnership with Facebook and have to cost at the minimum of $30,000. This is one of the terms and conditions that may harm the smaller affiliate who is not earning revenue that is high enough
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